CaseBauer Consulting and Market Research

It is easier to make an investment decision when you have a vision of how the various options will play out. Market simulation models can provide that vision.

CaseBauer's Market Modeling practice pioneered market models for the IVD and Medical Device industry. These models provide clear, comparable indices that can be used to evaluate alternate strategies; indices such as market share, net present value, or as price/share sensitivity.

Know what lies ahead! CaseBauer's simulation models are appropriate for many forward looking analyses. CaseBauer models have been configured to value specific product features, predict product adoption curves, plot price sensitivity curves, assess the impact of service rationalization programs and predict the effect of competitive strategies on an existing franchise.

Simulations are fact based, fueled by primary data collected from medical provider locations, coupled with information from your financial systems, and our industry database. A typical analyses is based on 15,000 to 50,000 simulations.

Examples of recent market model assignments include:

predicting share over time as 3 products from 3 different companies are introduced into the market;

estimating the net present value of 2 alternate product develop options, 1) an 18 month market "stop gap" product followed by a 5 year "innovation" product, vs a 3 year "compromise" product;

constructing a price sensitivity / elasticity curve to determine the price and profit optimization points for adding a new product to an existing portfolio of products serving the same customer segment; and

service portfolio analysis, evaluating the impact of alternate "charge for customer service" programs.

CaseBauer's methods are based on a proprietary approach developed in collaborations with Emory University (Atlanta, GA) and The University of Texas (Arlington, TX).

Market models can be constructed across geographical markets in North America, Europe, and Asia.



	MARKET MODELING

	It is easier to make an investment decision when you have a vision of how the various options will play out. Market simulation models can provide that vision. CaseBauer's Market Modeling practice pioneered market models for the IVD and Medical Device industry. These models provide clear, comparable indices that can be used to evaluate alternate strategies; indices such as market share, net present value, or as price/share sensitivity. CaseBauer's simulation models are appropriate for many forward looking analyses. CaseBauer models have been configured to value specific product features, predict product adoption curves, plot price sensitivity curves, assess the impact of service rationalization programs and predict the effect of competitive strategies on an existing franchise. Simulations are fact based, fueled by primary data collected from medical provider locations, coupled with information from your financial systems, and our industry database. A typical analyses is based on 15,000 to 50,000 simulations. Examples of recent market model assignments include: predicting share over time as 3 products from 3 different companies are introduced into the market; estimating the net present value of 2 alternate product develop options, 1) an 18 month market "stop gap" product followed by a 5 year "innovation" product, vs a 3 year "compromise" product; constructing a price sensitivity / elasticity curve to determine the price and profit optimization points for adding a new product to an existing portfolio of products serving the same customer segment; and service portfolio analysis, evaluating the impact of alternate "charge for customer service" programs. CaseBauer's methods are based on a proprietary approach developed in collaborations with Emory University (Atlanta, GA) and The University of Texas (Arlington, TX). Market models can be constructed across geographical markets in North America, Europe, and Asia.

	CaseBauer has 5 practices: Market Modeling, Strategy/Business Development, Benchmarking, Market Research and Business Services.

MARKET MODELING