Product or Service Benchmarking
Product or Service Benchmarking studies are detailed product feature and benefit comparisons undertaken to assess the relative competitive strengths and weaknesses of participants in a particular product/service area.
These studies can be structured as an audit, experiential review, or challenge study.
In constructing an audit, our analysts review published articles, manufacturer literature and package inserts, follow-up with manufacturers' technical service departments, and conduct field interviews with end-users, as required.
Experiential reviews would expand upon this analysis to include performance in the field. A common example would be a comparison of the hands-on time required to perform testing on competitive systems (time motion study).
A challenge study would assess performance against a defined protocol, such as a challenge panel or proficiency analysis.
Once established, these comparisons can be updated periodically on either a comprehensive (all products) or selected basis (specific product), as required.