Marketing Plans

Casebauer marketing plans are thorough, and fact based.

We provide both turnkey or collaborative planning services. We can write your plan from your fundamental ideas, facilitate your staff in writing plans, or review and comment on a plan that have been written.

A typical marketing plan would include some or all of the following components:

• Executive overview
• Market review
• Trends overview
• Market segments
• Target market (Primary and Secondary)

• Competitive review
• Product and Business Review
• Strength, Weaknesses, Opportunities, Threats
• Goals and objectives
• Sales objectives
• Marketing objectives

• Strategies
• Positioning
• Product (design and line extensions)
• Pricing
• Partnerships
• Distribution
• Communications/promotion

• Action Plan and Implementation
• Media plan
• Budget
• Schedule
• Assignments

• Evaluation
• Lead tracking systems
• Sales reviews
• Business Plan Reconciliation

CaseBauer practices in five areas:
Market Modeling, Strategy/Business Development, Benchmarking, Market Research and Business Services.