Market Analyses/Foundation Packages

"Foundation packages" are broad market investigations undertaken to characterize the market and business environment of a specific field. Foundation packages provide a topline working basis of an opportunity target. The target can be a technology (e.g.; molecular diagnostics), product area (e.g.; Disposable Pregnancy test), or market (e.g.; Japanese Fecal Occult Blood Screening). Foundation packages are used for decision making. Foundation packages are also used to provide perspective upon which to focus and prioritize more detailed and comprehensive analysis.

Depending on the target, a foundation package can define, segment, size the target, provide information on the history and evolution, the basis of competition, profit and pricing practices, profile the major manufacturers and products in the field, and examine the critical factors of success.

CaseBauer practices in five areas:
Market Modeling, Strategy/Business Development, Benchmarking, Market Research and Business Services.